{"id":12759,"date":"2019-05-28T15:47:31","date_gmt":"2019-05-28T15:47:31","guid":{"rendered":"http:\/\/colegiocelta.com.mx\/?p=12759"},"modified":"2019-05-28T15:47:31","modified_gmt":"2019-05-28T15:47:31","slug":"marketing-for-new-generations","status":"publish","type":"post","link":"https:\/\/colegiocelta.com.mx\/index.php\/2019\/05\/28\/marketing-for-new-generations\/","title":{"rendered":"MARKETING FOR NEW GENERATIONS"},"content":{"rendered":"\n<p><em>Have you ever counted how many times do you check your cell phone in a\nday? A study by Alcatel Lucent, was responsible for finding this answer. On\naverage, a person looks at the cell phone more than 150 times a day. People\nhave replaced television, newspapers and radio for internet and social media as\ntheir main source of information. It seems that people trust blindly in what\nthey see in these media.<\/em><\/p>\n\n\n\n<p><strong>By: F\u00e1tima Garc\u00eda High School student in collaboration with Estefan\u00eda C\u00e1rdenas (Marketing Influencer).<\/strong><\/p>\n\n\n\n<p>Social media like Instagram, YouTube, Facebook,\nTwitter and Snapchat are the newest and most efficient media for advertising\nproducts and services. You can literally get anything.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/colegiocelta.com.mx\/wp-content\/uploads\/2019\/05\/genz-stereotype-1024x1024.jpg\" alt=\"\" class=\"wp-image-12760\" width=\"382\" height=\"382\"\/><\/figure><\/div>\n\n\n\n<p>Nowadays no one will ever notice your add on the\nstreets (yes, the one that you paid thousands of pesos for), people will\nprobably see the most recent post of some famous \u00abinfluencer\u00bb in any\nsocial media.<\/p>\n\n\n\n<p><strong>But&#8230; wait a minute, what&#8217;s an influencer?<\/strong><\/p>\n\n\n\n<p>\n\nAn influencer is\nsomeone who has thousands of followers because of his or her trustable\nfindings, for a personal connection or because, in some level, people aspire\nfor his or her \u201cperfect\u201d live.\n\n<\/p>\n\n\n\n<p>These people post to social media everything that\nhappens to them during the day, from how they get their \u201cLarge soy milk non\nsugar vanilla syrup latte\u201d at Starbucks, to the type of shampoo they used and\ncompletely changed their hair.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/colegiocelta.com.mx\/wp-content\/uploads\/2019\/05\/influencer-header-01-1024x669.jpg\" alt=\"\" class=\"wp-image-12761\" width=\"463\" height=\"301\"\/><\/figure><\/div>\n\n\n\n<p>Influencers are the perfect mean to reach new\ngenerations. If you can get an influencer to promote your brand, you will\nsecure your company&#8217;s success.<\/p>\n\n\n\n<p>Among these social networks, Instagram is the most\npopular one with 1 billion active users. Therefore, it is the best platform to\npromote new products. But, what is the secret behind this? I would say the\nsuccess of it its due to its naturalness\u2026<\/p>\n\n\n\n<p>Naturalness means that you will see very often a\npicture of the influencer with new sunglasses, or collagen gummies, having\nbreakfast or drinking coffee at the newest coffee shop, everything that you\nwould do in a regular day. So, why not following that person and do or have the\nsame? And of course you&#8217;ll easily find a link referring to the product or\nservice s you can get it right away without second thoughts.<\/p>\n\n\n\n<p>And maybe after months of taking the gummies you&#8217;ll\nfind out that your hair has only grown the usual 2 centimeters, exactly what\nwould&#8217;ve happened without taking the gummies.<\/p>\n\n\n\n<p><em>I know, total disappointment; so you go straight to publish your review\nin the post of your idol, but when you see the caption again, you notice that\none of the hashtags is #Add.<\/em><\/p>\n\n\n\n<p><em>That is where you realize you fell for the hook. You feel disappointed\nand decide to look for something else, find a new profile and once again, you\nsee a picture of a party with the most incredible balloons, the perfect swimsuit\nfor vacations or even an electronic cigarette. Before you realize, you fall\nback again with the same hook.<\/em><\/p>\n\n\n\n<p><em>Therefore, your target is younger than 35? Your way is Instagram. Make\nthem part of the story you are telling and let them be inspire because of your\nproduct. Of course, with the help of an influencer.<\/em><\/p>\n\n\n\n<p><em>The era of television has passed, hello to the era of social media\nmarketing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever counted how many times do you check your cell phone in a day? A study by Alcatel&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-12759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING FOR NEW GENERATIONS - Colegio Celta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colegiocelta.com.mx\/index.php\/2019\/05\/28\/marketing-for-new-generations\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING FOR NEW GENERATIONS - Colegio Celta\" \/>\n<meta property=\"og:description\" content=\"Have you ever counted how many times do you check your cell phone in a day? 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